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ASICS Tiger
Basic information
Overview
ASICS Tiger was relaunched in January 2015 as ASICS’s sports lifestyle brand. ASICS was founded by Kihachiro Onitsuka in Kobe in 1949. Inspired by retro athletic shoes, it pursues evolution incorporating quality and technology, guided by “Rooted in ASICS’ history, focus on quality, and designs supported by technology.” In addition to shoes, it offers apparel and accessories.
Concept
Rooted in ASICS’ history, focus on quality, and designs supported by technology
Tagline
ASICSTIGER was shaped by sport and is defined by street culture.
Parent brands
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ASICS 1949
ASICS Tiger is a lifestyle brand revived in 2015 to bring the technology developed through competition footwear and sports-inspired design to everyday sneakers. It offered models based on past running shoes, such as the GEL-LYTE III and GEL-LYTE V, serving a different purpose from ASICS itself, which focuses on athletic performance. It also differed from Onitsuka Tiger, which centers on designs and heritage from its early years, taking on the role of connecting sports-derived technology with street-oriented design. Today, these everyday sneakers are presented mainly under the ASICS SportStyle category.
A former lifestyle brand connecting sports archives with streetwear