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HONESTBOY®

Country
Japan
Founded
2015 2010s
Category
Clothing Accessories Lifestyle products

Primary categories

Related categories

Overview

HONESTBOY is the diffusion line of STUDIO SEVEN, created by creative director NAOTO (EXILE / 三代目 J SOUL BROTHERS). Launched in 2015 and based in Tokyo, it develops apparel centered on streetwear, accessories, interior goods, and other lifestyle products, as well as collaborations. The brand icon is a rabbit named “Roger,” and its products are created with music, dance, and street culture as their starting point.

Concept

Interprets creative director NAOTO’s music, dance, and street culture from a distinctive perspective, expressing this through streetwear, lifestyle goods, and collaborations

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2015
2015 Parent brand
STUDIO SEVEN
Clothing

An accessible, everyday-oriented diffusion line

HONESTBOY® is a diffusion line officially developed by STUDIO SEVEN (NAOTO), with a dedica

HONESTBOY® is a diffusion line officially developed by STUDIO SEVEN (NAOTO), with a dedicated category and an online sales channel exclusively for HONESTBOY® on the STUDIO SEVEN official website. Its product range centers on T-shirts and hoodies and also includes figures and miscellaneous goods featuring the rabbit icon “Roger,” presenting the main line’s aesthetic in a more everyday, casual form. It develops the line independently through collaborations and sales at specialty stores.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothing brands from Japan founded in 2015

BAPE BLACK by A BATHING APE Japan Founded in 2015 Clothing In common Clothing brands from Japan founded in 2015 COMME des GARÇONS GIRL Japan Founded in 2015 Clothing In common Clothing brands from Japan founded in 2015 COMME des GARÇONS SHIRT BOYS Japan Founded in 2015 Clothing In common Clothing brands from Japan founded in 2015 CONVERSE TOKYO Japan Founded in 2015 Clothing In common Clothing brands from Japan founded in 2015

Brands from Japan founded in 2015

ASICS Tiger Japan Founded in 2015 Footwear In common Brands from Japan founded in 2015 Flower Mountain Japan Founded in 2015 Footwear In common Brands from Japan founded in 2015 MADEMOISELLE ROPÉ Japan Founded in 2015 Clothing In common Brands from Japan founded in 2015 MARQUEE PLAYER Japan Founded in 2015 Lifestyle products In common Brands from Japan founded in 2015

Frequently asked questions about HONESTBOY®

Country of origin, founding year, categories and parent brands.