STUDIO SEVEN

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Overview

STUDIO SEVEN is a Japanese fashion brand whose creative direction is led by NAOTO, a performer with EXILE and Sandaime J SOUL BROTHERS. It launched as “SEVEN” in 2015 and adopted its current name in 2016. Drawing on music, dance, and street culture, it offers a wide range of products, centered on apparel and extending to shoes, accessories, and various goods. It also presents collections and collaborates with companies and brands in Japan and abroad.

Concept

Interpreting the worlds of music, dance, and street culture from a distinctive creative perspective and translating them into products

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2015
2015 Sub-brand
HONESTBOY®
Clothing

An accessible, everyday-oriented diffusion line

HONESTBOY® is a diffusion line officially developed by STUDIO SEVEN (NAOTO), with a dedica

HONESTBOY® is a diffusion line officially developed by STUDIO SEVEN (NAOTO), with a dedicated category and an online sales channel exclusively for HONESTBOY® on the STUDIO SEVEN official website. Its product range centers on T-shirts and hoodies and also includes figures and miscellaneous goods featuring the rabbit icon “Roger,” presenting the main line’s aesthetic in a more everyday, casual form. It develops the line independently through collaborations and sales at specialty stores.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about STUDIO SEVEN

Country of origin, founding year, categories and parent brands.