AND COUTURE is a women’s fashion brand co-developed in Japan in 2015 by Lumine and L'EST ROSE. It debuted at locations including Lumine Shinjuku, Yurakucho, and Yokohama. Centered on “couture casual,” which adds a couture feel to casual wear, the brand offers refined pieces that are simple and suited to a mature look, in accessible, versatile styles. Its collections include dresses, tops, skirts, pants, outerwear, and bags, and are currently sold through its official online shop and stores.
Concept
The keyword is “couture casual.” The brand offers refined pieces that combine a couture feel with casual wear and a simple yet polished, mature look, in accessible styles that can be worn in a variety of ways.