THE H.W.DOG&CO. is a Japanese hat (headwear) brand launched in Tokyo in 2015 by designer Fumiya Tsurumaki. Centered on traditional craftsmanship and functionality derived from workwear, it develops, manufactures, and sells products inspired by vintage backgrounds and adapted to modern life, with “GENTLEMAN” and “DOG” (playfulness) as its themes. It is operated by JOHNBERNWOOD Co., Ltd.
Concept
Based on designs that combine high-quality traditional craftsmanship with the functionality favored by workers, the brand develops products that reflect the good old days while suiting the present, with “GENTLEMAN,” representing masculinity, and “DOG,” a slang term meaning playfulness, as its themes.