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FREAK'S STORE

Basic information

Country
Japan
Founded
1986

Overview

FREAK'S STORE is a Japanese select shop founded in 1986 in Koga, Ibaraki Prefecture. Operated by Daytona International Co., Ltd., it selects and presents what it considers “truly good,” focusing on clothing as well as culture and art. With the aim of bringing the richness, excitement, and thrills of America to Japan, it also offers lifestyle suggestions.

Concept

FREAK'S STORE started with the desire to bring the richness, excitement, and thrills of America to Japan. Since its founding in 1986, it has selected what it considers truly good, focusing on clothing as well as culture and art. As “freaks”—people who actively enjoy life experiences—it is a select shop that offers practical suggestions for enjoying a rich lifestyle.

Sub-brands

  • Freada 2017

    Freada is a women-focused house brand launched by FREAK'S STORE in July 2017. Drawing on the colors and motifs of Mexican painter Frida Kahlo, it primarily offers brightly patterned, ethnic-style dresses and one-of-a-kind pieces remade from vintage clothing. Its director is Kiho Ogasawara, and its target audience is women in their late 20s to late 30s. It carries on FREAK'S STORE's select-shop perspective while placing greater emphasis on creating statement pieces for women and on remaking and craft, and is available at directly operated stores and the company's official online store.

    A women's line creating statement pieces through color, pattern, and remaking.