Tagline
A gift shop bringing dreams and richness to everyday life — Blanche Associe
Concept
The aim is to enable everyone to enjoy daily lives filled with dreams and hope. BLANCHE selects designs that are functional, simple, and modern. Its basic design structure incorporates the “minimalist style” of straight lines and circles advocated by Bauhaus, a pinnacle of modernism. From these ideas, it extracts only what is needed in the smallest yet most comprehensive form for everyday use in contemporary Japan. By combining Eastern ideas of nature with Western theoretical thought, it continues to create a new modern style. BLANCHE means “white” in French, and represents the desire to remain a simple, high-quality canvas, as well as to welcome new beginnings in a neutral state, always. ASSOCIES means communication and connection between people. The Earth’s resources are precious and valuable assets. The brand considers, together with many people and their opinions, what is truly necessary and useful, even when using these important resources.