Blanche

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Overview

Tagline

A gift shop bringing dreams and richness to everyday life — Blanche Associe
Blanche (Blanche Store) is a gift-specialty shop that developed from the launch of Tokyo’s Blanche Associe in 1986. It offers a selection online, focusing on everyday household goods and gift items such as kitchenware, bath products, and bedding. With BLANCHE (white) and ASSOCIES (connections) as its keywords, it selects functional, simple, modern designs and aims for a new modern style that combines Eastern ideas of nature with Western theoretical thought. Its representative director is Kazuya Endo.

Concept

The aim is to enable everyone to enjoy daily lives filled with dreams and hope. BLANCHE selects designs that are functional, simple, and modern. Its basic design structure incorporates the “minimalist style” of straight lines and circles advocated by Bauhaus, a pinnacle of modernism. From these ideas, it extracts only what is needed in the smallest yet most comprehensive form for everyday use in contemporary Japan. By combining Eastern ideas of nature with Western theoretical thought, it continues to create a new modern style. BLANCHE means “white” in French, and represents the desire to remain a simple, high-quality canvas, as well as to welcome new beginnings in a neutral state, always. ASSOCIES means communication and connection between people. The Earth’s resources are precious and valuable assets. The brand considers, together with many people and their opinions, what is truly necessary and useful, even when using these important resources.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
2000-2010
2000 Sub-brand
Blanche Design
Art projects

A derived service responsible for spatial design and production.

Blanche Design is presented as one of Blanche’s SERVICE offerings and as an OTHER SERVICE

Blanche Design is presented as one of Blanche’s SERVICE offerings and as an OTHER SERVICE responsible for space coordination and styling, as well as the design and production of logos and DTP tools. It appears on the home page alongside Floral & Green Design, and Blanche Planning and Blanche Music are also included in the same SERVICE list. It is a derived line branching from Blanche’s business centered on flowers and greenery.

2000 Sub-brand
Blanche Music
Art projects

An associated service that handles music production and complements event staging.

Blanche Music is one of Blanche’s services, responsible for music production ranging from

Blanche Music is one of Blanche’s services, responsible for music production ranging from popular to classical music, as well as music coordination. It is presented as an associated service line that handles the sound aspects of events and shows, including arranging performers according to the occasion. On the homepage, it appears in the SERVICE list alongside Floral & Green Design, Blanche Design, and Blanche Planning, adding a sound component to proposals for flowers and spaces.

2010 Sub-brand
Blanche Planning
Art projects

A derivative service offering focused on event planning and operations.

Blanche Planning is one of Blanche’s SERVICE offerings and is responsible for planning and

Blanche Planning is one of Blanche’s SERVICE offerings and is responsible for planning and operating parties, events, weddings, seminars, and lessons. On the homepage, it appears in the same SERVICE list as Floral & Green Design, Blanche Design, and Blanche Music, and covers event operations, a field distinct from Blanche’s own flower and greenery business. It is a derivative service line backed by more than 20 years of experience participating in various events in New York.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Blanche

Country of origin, founding year, categories and parent brands.

Related keywords

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