Tagline
We're in business to save our home planet.
Patagonia is an outdoor brand offering clothing, equipment, and food, founded by Yvon Chouinard in 1973 in Ventura, California, United States. Its mission is “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” The brand places responses to the environmental crisis at the core of its business. It also promotes repair and reuse to help gear stay in use for longer.
Concept
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.