Tagline
“Tradition,” “Strength,” “Sport”
DISCUS is a sports activewear brand launched by TULTEX in Virginia, USA, in 1973. Its name, derived from the discus throw (DISCUS THROWER), is central to the brand’s identity. The brand focuses on sports-inspired casualwear, including fleece and jerseywear. In the 1990s, its high-quality, readily available products gained support across genders in the United States, and the brand spread as American-tough casualwear carrying on its heritage and high quality.
Concept
An American-tough casualwear brand carrying on its heritage and high quality.