DISCUS ATHLETIC is an American sports activewear brand launched in 1973 in Virginia by TULTEX, renowned as a leading manufacturer of fleece and jersey wear. Its name derives from the discus thrower, which forms the foundation of the brand’s most important identity. The brand offers casualwear that carries forward its history and high quality, with “tradition,” “strength,” and “sport” as its themes.
Concept
A sports activewear brand themed around “tradition,” “strength,” and “sport.”