MEI

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: United States
Founded: 1973 1970s
Category: Bags Wallets
Related brands: Bags brands founded in the 1970s Bags brands from United States

Overview

Tagline

TRAVELLING LIGHT! EASY GO!

MEI is an outdoor bag brand established in California in 1973 by Mountain Equipment Inc. Based in the surf city of Huntington Beach, it offers a wide range of functional casual bags, primarily for outdoor use, for people across generations. Its lineup includes backpacks, shoulder bags, carry cases, and waist bags. Its concept is “TRAVERING LIGHT! EASY GO! (Enjoyable for everyone).” Labels featuring a mountain, moon, and river are its trademark.

Concept

TRAVERING LIGHT! EASY GO! (Enjoyable for everyone)

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2012

Year Brand Category Description

2012

MEI OCEAN

Sub-brand

Bags

An everyday-use derivative line incorporating sports and surf elements

MEI OCEAN is a derivative line developed alongside MEI’s standard bag series. It is introd

MEI OCEAN is a derivative line developed alongside MEI’s standard bag series. It is introduced alongside MEI on the official website and was announced as a new line in a 2017 press release. The line builds on MEI’s core concept by incorporating elements of sports culture, surfing, and the beach, expanding into a lifestyle offering with a Southern California orientation. It encompasses products for everyday use by both children and adults, positioning it as an extension that broadens the parent brand’s range of uses while retaining its core.

2012 Sub-brand

MEI OCEAN

Bags

An everyday-use derivative line incorporating sports and surf elements

MEI OCEAN is a derivative line developed alongside MEI’s standard bag series. It is introd