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OUTDOOR PRODUCTS

Basic information

Country
United States
Founded
1973

Overview

OUTDOOR PRODUCTS is an outdoor gear brand founded in Los Angeles, USA, in 1973 by the Altshule family. It offers mainly backpacks, waist packs, travel bags, and various accessories, supporting people in carrying their belongings for work, play, and travel under the motto “Pack For Life.” Its stated philosophy is “Quality + Value + Customer Feedback = Success,” and it manufactures and distributes products as a brand under The Outdoor Recreation Group.

Concept

Quality + Value + Customer Feedback = Success

Tagline

Pack For Life

Sub-brands

  • OUTDOOR PRODUCTS APPAREL 1973

    OUTDOOR PRODUCTS APPAREL is distributed as an apparel label extending the OUTDOOR PRODUCTS name into clothing. On ZOZOTOWN, it is listed across men’s, women’s, and children’s clothing, as well as tops, outerwear, pants, dresses, bags, shoes, hats, and fashion accessories. Numerous garments under the brand name can also be found on WEAR, and the label serves to broaden the main brand’s bag-centered image into an entry point for clothing and fashion accessories.

    A label that broadly serves as an entry point for clothing and accessories.

  • OUTDOOR PRODUCTS BLACK LINE 2019

    OUTDOOR PRODUCTS BLACK LINE is a new series launched in 2019 by Jeans Mate, which holds a license to manufacture apparel in Japan. It updated the brand’s foundation of “quality and functionality” into an urban outdoor collection suited to city life. Subsequent products have also included outerwear with features such as wind resistance, water repellency, and stretch, as well as a pile-fleece series for parents and children to wear together. The line serves to expand the bag-focused main brand into clothing. Unlike Authentic Line’s return to its roots, it foregrounds practicality for everyday wear and a connection to trends.

    An urban line focused on functional clothing for city life.

  • OUTDOOR PRODUCTS Authentic Line 2024

    OUTDOOR PRODUCTS Authentic Line is a derivative line that, on the brand’s 50th anniversary, returns to its starting point, using lettering from its initial logo in embroidery and producing all items in America. The online boutique focuses on the large-capacity tote MOCCASIN and the reissued-style waist bag BAGBY. In contrast to the brand’s broad range of regularly offered products, it is positioned as a special project that strongly expresses the brand’s DNA and archival character.

    A special line for returning to the brand’s roots and re-presenting its archives.

  • OUTDOOR PRODUCTS Usual Things 2024

    OUTDOOR PRODUCTS Usual Things is a womenswear brand that opened its first store in Nakameguro on March 30, 2024. It appointed founder Shintaro Someya as creative director and draws on the original 1973 idea of “everyday goods favored by outdoor enthusiasts” to offer a simple, standard wardrobe. Its official concept centers on menswear-inspired styles, and BAYCREW’S is also expanding its rollout across stores. Separate from the functional clothing of BLACK LINE, it is positioned as a line that broadens the range of everyday wear for women.

    A wardrobe line that broadens the range of everyday wear for women.