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OUTDOOR PRODUCTS BLACK LINE
Basic information
Overview
OUTDOOR PRODUCTS BLACK LINE is a label launched in 2019 by Jeans Mate for the Japanese market of OUTDOOR PRODUCTS, an outdoor brand from the United States. Centered on black, it focuses on casual wear and bags with functional features such as water repellency and wind resistance, offering items suited to everyday use and light outdoor activities. Its concept is “Comfort in everyday life.”
Concept
Comfort in everyday life
Parent brands
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OUTDOOR PRODUCTS 1973
OUTDOOR PRODUCTS BLACK LINE is a new series launched in 2019 by Jeans Mate, which holds a license to manufacture apparel in Japan. It updated the brand’s foundation of “quality and functionality” into an urban outdoor collection suited to city life. Subsequent products have also included outerwear with features such as wind resistance, water repellency, and stretch, as well as a pile-fleece series for parents and children to wear together. The line serves to expand the bag-focused main brand into clothing. Unlike Authentic Line’s return to its roots, it foregrounds practicality for everyday wear and a connection to trends.
An urban line focused on functional clothing for city life.