OUTDOOR PRODUCTS Usual Things

Country

United States

Founded

2024

Category

Clothing / Bags / Accessories

OUTDOOR PRODUCTS Usual Things is a women's apparel and bag line that debuted from Baycrews in March 2024, rooted in OUTDOOR PRODUCTS, which was founded in Los Angeles in 1973. Its creative director is Shintaro Someya. The brand concept is “USUAL THINGS,” and it proposes a wardrobe that enriches everyday life through menswear-inspired styles.

“USUAL THINGS” is a women's clothing brand from OUTDOOR PRODUCTS, founded in Los Angeles in 1973. It proposes a wardrobe that enriches everyday life through menswear-inspired styles.

A little something special for everyday life

• OUTDOOR PRODUCTS 1973

  OUTDOOR PRODUCTS Usual Things is a womenswear brand that opened its first store in Nakameguro on March 30, 2024. It appointed founder Shintaro Someya as creative director and draws on the original 1973 idea of “everyday goods favored by outdoor enthusiasts” to offer a simple, standard wardrobe. Its official concept centers on menswear-inspired styles, and BAYCREW’S is also expanding its rollout across stores. Separate from the functional clothing of BLACK LINE, it is positioned as a line that broadens the range of everyday wear for women.

  A wardrobe line that broadens the range of everyday wear for women.