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Freada
Basic information
Overview
Freada is a house brand for women launched in 2017 by the select shop FREAK'S STORE. With Mexican painter Frida Kahlo as its brand icon, it combines vivid colors and patterns characteristic of Mexico with military elements based on vintage clothing. Its collections center on pieces that can take center stage on their own, including one-of-a-kind vintage remakes and dresses that showcase striking colors and patterns.
Concept
Pieces that can take center stage on their own
Parent brands
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FREAK'S STORE 1986
Freada is a women-focused house brand launched by FREAK'S STORE in July 2017. Drawing on the colors and motifs of Mexican painter Frida Kahlo, it primarily offers brightly patterned, ethnic-style dresses and one-of-a-kind pieces remade from vintage clothing. Its director is Kiho Ogasawara, and its target audience is women in their late 20s to late 30s. It carries on FREAK'S STORE's select-shop perspective while placing greater emphasis on creating statement pieces for women and on remaking and craft, and is available at directly operated stores and the company's official online store.
A women's line creating statement pieces through color, pattern, and remaking.