Tagline
A fashion brand for women in their 30s, just as they are.
AMAIL is a Japanese online apparel brand launched in 2017 by 猪島愛 and 三方美穂. The brand name is a coined term meaning “an attractive woman.” It offers real-world clothing that blends trends with timeless styles, primarily for women in their 20s and 30s. Centered on the idea of styling elegant clothes casually and casual clothes elegantly, the brand presents items that allow people to enjoy styling in their own way. Sales are primarily through e-commerce, with pop-up events also held.
Concept
Style elegant clothes casually, and casual clothes elegantly.