Tagline
Femininity within casual style.
A AMEL is a Japanese womenswear brand launched in 2017 by brand director Ayui Kuroda. It incorporates femininity into casual styles and offers tops, dresses, bottoms, outerwear, shoes, bags, accessories, and more. Its official introduction describes its clothes as “simple yet attractive,” and the brand proposes feminine wardrobes for different occasions, including travel, days off, dates, and work. Its items combine simple designs with distinctive details and come in basic colors such as white, black, and beige.
Concept
Simple yet attractive clothes. The brand proposes a feminine wardrobe with themes suited to travel, days off, dates, and work.