Tagline
be myself,be free — Dress freely as oneself
Aimer Acret is a Japanese dress brand launched by Sanmatsu Co., Ltd. in 2017 and a sister brand of AIMER. Centered on party dresses for weddings and after-parties, it offers dresses, coordinated sets, bags, shoes, and accessories for ceremonies and business occasions as well. Under the slogan “be myself,be free” (“dress freely as oneself”), the brand proposes versatile, grown-up everyday wear for both formal and private occasions, built around relaxed styles that feel right rather than overly conventional. Its mainstay is urban, trend-conscious dresses.
Concept
Fashion that allows one to be oneself and free, without ingratiating oneself, through relaxed styles that feel right rather than overly conventional. The brand proposes versatile, grown-up everyday wear that supports both formal and private occasions.