Page language: English
BEAMS COUTURE
Basic information
- Country
- Japan
- Founded
- 2017
- Category
- Clothing / Accessories
Overview
BEAMS COUTURE is a label that brings new value to deadstock original products from BEAMS warehouses, primarily through handmade remaking techniques. Launched in 2017, it offers one-of-a-kind pieces, each upcycled through careful handwork. It also collaborates with creators and brands across a range of genres. Keisuke Kanda is the creative director, and Romi Mizukami is the designer.
Concept
Upcycling
Tagline
Find a one-of-a-kind piece that's special to you
Parent brands
-
BEAMS 1976
Launched in 2017, the label began by hand-reworking deadstock lying unused in BEAMS’s warehouses and turning it into new value. It also actively collaborates with creators and brands, foregrounding one-of-a-kind pieces and the regeneration of materials rather than mass-produced edits. Among BEAMS’s reworking initiatives, it occupies the most experimental and hands-on position.
An upcycling line focused on regeneration and one-of-a-kind pieces