BOW WOW is a Japanese fashion brand based in Tokyo, launched in 2017 by designer Kenichi Gommori. Drawing on knowledge of 1990s Japanese street fashion, music, and vintage clothing, the brand develops collections centered on apparel. Under the brand concept “DIGGIN' IN THE CRATES,” it reinterprets the culture of that era and its own experiences through a distinctive lens, creating homages, remakes, and original items. It elevates the changes that come with wear into design, with “the beauty of age” and “charm” at its core.
Concept
DIGGIN' IN THE CRATES