AIMER

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Overview

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Dress up for your loved ones
AIMER is a Japanese formal dress brand established in 1979 by Sansho Co., Ltd. It began as Japan’s first specialty store for formal dresses and has expanded from party dresses to stage dresses, ceremony dresses, black formalwear, and more. It handles planning, design, and pattern-making in-house, pursuing designs and comfort suited to Japanese women. Guided by the message “Bringing color to important moments spent with loved ones,” it offers attire for special occasions and celebratory days. It also operates related brands such as Aimer Acret and aimer anche.

Concept

Bringing color to important moments spent with loved ones

Related brands

Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
2017-2020
2017 Sub-brand
Aimer Acret
Clothing

A sister brand focused on urban party dresses

Aimer Acret is a sister brand launched in 2017 by Sanmatsu Co., Ltd., which operates AIMER

Aimer Acret is a sister brand launched in 2017 by Sanmatsu Co., Ltd., which operates AIMER, and is an independent brand that forms part of AIMER’s dress business. While AIMER offers a broad range of outfits for special occasions, including party dresses, stage dresses, and ceremonial dresses, Aimer Acret focuses mainly on party dresses for adult women, featuring chic colors, carefully designed silhouettes, and an urban, trend-conscious sensibility. Its range has now expanded to include dressy casual styles, giving it an urban, more everyday-oriented role distinct from AIMER’s main line.

2020 Sub-brand
aimer anche
Clothing

A versatile dress-up line geared toward everyday occasions

aimer anche is a dress brand launched in 2020 by Sanmatsu Co., Ltd., which operates AIMER,

aimer anche is a dress brand launched in 2020 by Sanmatsu Co., Ltd., which operates AIMER, and is an independent line within the AIMER brand family. Incorporating more casual elements than AIMER, it offers dresses and accessories for a wide range of occasions, including weddings and parties, as well as family introductions, dinners, after-parties, and ceremonies. The brand is characterized by trend-conscious, feminine designs. While Aimer Acret focuses on urban, sophisticated party dresses, aimer anche is a diffusion line offering more relaxed dress-up options and versatility.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about AIMER

Country of origin, founding year, categories and parent brands.

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