KID BLUE is a Japanese brand of lingerie, nightwear, and loungewear that began operating in earnest in 1979, originating from an atelier run by three women. It was born when the atelier made shorts from lace fabric used for fashion accessories, primarily hats. Today, the brand proposes a relaxed lifestyle through products ranging from lingerie and loungewear to menswear, kidswear, maternity wear, and goods. Centered on the gentle feel of natural materials against the skin and the comfort of being oneself, it continues to develop offerings using original textiles. In 2009, it opened its first store in China, in Beijing.
Concept
Comfort that lets you be yourself