KID BLUE STAR

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Overview

Tagline

Comfort that lets you be yourself
KID BLUE STAR is the kids’ line of KID BLUE, which offers products ranging from innerwear to loungewear for people across generations. It originated in Japan. The kids’ line began in 1992, building on KID BLUE, which grew out of an atelier founded by three women in 1979. Its concept is “Comfort that lets you be yourself,” and it values the gentle feel of natural materials such as cotton against the skin, as well as natural comfort that encourages relaxation.

Concept

Comfort that lets you be yourself. Comfort that can only be truly felt by touching and wearing it. What KID BLUE has always valued is the gentle feel against the skin unique to natural materials, beginning with cotton, and the natural comfort of wearing that leads to a relaxed feeling. Everyday life in which even the time and spaces you spend feel pleasant.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1979
1979 Parent brand
KID BLUE
Clothing

A derivative line focused on offerings for children

KID BLUE STAR, which began as a kids’ line in 1992, is a derivative line that extends KID

KID BLUE STAR, which began as a kids’ line in 1992, is a derivative line that extends KID BLUE’s world for children. Its size guide has a dedicated section for kids, with sizing based on height, chest, waist, and hip measurements. It is also presented as KID BLUE STAR on the official online store and at retailers, and is one of the brand’s lines alongside KID BLUE MEN and MATERNITY.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about KID BLUE STAR

Country of origin, founding year, categories and parent brands.

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Materials

Wearers and lines

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