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bPr BEAMS

Basic information

Country
Japan
Founded
1992

Overview

bPr BEAMS is a BEAMS label launched in 1992. It selects lifestyle goods, stationery, accessories, and other items, and plans products. Its concept is “Elements of Life.” From a product perspective, it presents “BASIC & EXCITING,” the principle at the origin of BEAMS, and introduces a wide variety of items, from junk to high-end.

Concept

Elements of Life

Tagline

BASIC & EXCITING

Parent brands

  • BEAMS 1976

    The label began in 1992 with the planning of household goods, stationery, and accessories, and presents BEAMS’ founding principle of BASIC & EXCITING from a product perspective. It curates items gathered from around the world, spanning everything from junk to high-end pieces, and broadens the scope of everyday life beyond clothing. While overlapping with BEAMS JAPAN and BEAMS CULTUART, it plays a role in expressing the character of BEAMS through the curation of objects.

    A lifestyle-focused line that expands on BEAMS’ origins from a goods perspective