DENIM DUNGAREE

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Overview

DENIM DUNGAREE is a Japanese children’s clothing brand whose sales were launched in October 1992 by FITH Co., Ltd., based in Osaka. It focuses on baby, kids’, and junior sizes, and also offers sizes for women and men. Its clothing is centered on denim and incorporates a vintage feel and the concept of recycling. Its official concept is “Children’s clothing that stands the test of time. Not a consumable, but an asset that grows in value alongside a family’s time together.” The brand also offers DENIM DUNGAREE MENS.

Concept

Children’s clothing that stands the test of time. Not a consumable, but an asset that grows in value alongside a family’s time together.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1992
1992 Sub-brand
DENIM DUNGAREE MENS
Clothing

A dedicated derivative line extending into the men’s market

DENIM DUNGAREE MENS is an independent line for men derived from DENIM DUNGAREE. On FITH’s

DENIM DUNGAREE MENS is an independent line for men derived from DENIM DUNGAREE. On FITH’s official online store, it is listed separately from the regular DENIM DUNGAREE as “DENIM DUNGAREE (MENS),” with a dedicated product range centered on men’s sizes 03, 04, and MM. The official brand website also regularly announces seasonal catalogs under the MENS name, separate from the regular collections. It is treated not simply as a size category, but as a line within the brand family that extends the parent brand’s vintage feel and workwear orientation to adult men.

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Frequently asked questions about DENIM DUNGAREE

Country of origin, founding year, categories and parent brands.

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