GITA

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Overview

Tagline

Where parents’ and children’s favorites meet, find the perfect fit
GITA is an original Japanese children's clothing brand launched in 1992 by Belle Maison, Senshukai's mail-order brand. Focusing on clothing for babies and children, it offers items for daycare and school, underwear, pajamas, and fashion accessories, and now also carries matching items for parents and children and for families. With “At the heart of smiles for moms and children” as its concept, the brand emphasizes thoughtful features that address common challenges of daycare and school, such as attaching name tags, a wide range of sizes, and accessible prices.

Concept

At the heart of smiles for moms and children.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1976
1976 Parent brand
BELLE MAISON
Clothing

An all-round children’s clothing line for nursery, school, and everyday wear

GITA is Belle Maison’s original children’s clothing brand, offering a wide range of sizes

GITA is Belle Maison’s original children’s clothing brand, offering a wide range of sizes in items such as polo shirts, T-shirts, and stretch bottoms suited to nursery and school. Its products mainly address the everyday needs of both children and parents, including ease of changing and freedom of movement. Compared with mitete, which mainly covers clothing for infants and toddlers, and LYKKE, which emphasizes functionality and contemporary design, GITA is positioned as an all-round line covering a broad range of children’s growth stages and occasions for wear. It is a core brand in Belle Maison’s children’s clothing category.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about GITA

Country of origin, founding year, categories and parent brands.

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Wearers and lines

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