ANAP

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Overview

ANAP is a Japanese casual fashion brand that opened its first store in Harajuku, Tokyo, in 1992. Focusing primarily on women’s fashion, it offers a wide range of items, including tops, bottoms, dresses, outerwear, bags, and accessories, from trend-led and basic pieces to distinctive designs. The brand advocates unrestricted creativity and the enjoyment of mixing different styles, and also offers related lines such as ANAP KIDS, ANAP GiRL, and anap mimpi. Its products are sold through its online shop and stores across Japan.

Concept

ANAP offers free creation that is not bound by rules and the fun of fashion that mixes original elements with various styles.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
11 brands
Founded
2012-2023
2012 Sub-brand
ANAP GiRL
Clothing

A junior line bridging kids’ and the main brand

ANAP GiRL is a line derived for junior and teen customers who have graduated from ANAP KID

ANAP GiRL is a line derived for junior and teen customers who have graduated from ANAP KIDS and are not yet ready to move on to ANAP’s main brand. Official materials target ages 10 to 15 and present items that incorporate ANAP’s characteristic sense of trend, serving an older age group than ANAP KIDS while catering to younger customers than the main brand. Its role in the age hierarchy is clearly to bridge the playful style of kids’ wear and the street sensibility of ANAP for adults, and it continues to have a distinct product range on the official online shop.

2013 Sub-brand
Factor
Clothing

An adult line focused on American casual style and vintage influences

Factor is a women’s line derived from ANAP’s group of casual brands, combining American ca

Factor is a women’s line derived from ANAP’s group of casual brands, combining American casual style, vintage influences, and menswear-inspired sizing. Unlike ANAP’s street casual style, which incorporates trends, it centered on denim and casual wear and proposed complete outfits including accessories. While Alluge took on urban casual wear for adults, Factor’s role was to clearly emphasize a secondhand look and elements of menswear; past products and in-stock items can currently be found in the official online shop.

2014 Sub-brand
AULI
Clothing

A real mode line for working women

AULI was a women's brand derived from ANAP's youth-oriented casualwear, targeting working

AULI was a women's brand derived from ANAP's youth-oriented casualwear, targeting working women in their late 20s to 30s. Based on basic casualwear that could be worn both at work and on weekends, it offered trend-inflected real mode styles and all-in-ones. Unlike Alluge's ageless urban casualwear, Factor's American casual and vintage styles, and Settimissimo's adult-oriented offerings centered on Italian imports, AULI was a line responsible for product design suited to the daily lives of career women, as well as wholesale distribution, including trade show orders. Past products can currently be viewed in the official online shop.

2023 Sub-brand
ANLIBERTY ANAP
Clothing

An upper-tier line for young consumers centered on loose street style

ANLIBERTY ANAP is an independent line derived from ANAP’s main brand and aimed at consumer

ANLIBERTY ANAP is an independent line derived from ANAP’s main brand and aimed at consumers in their late teens to early twenties. It focuses on a narrower age group than ANAP itself, with playful, loose silhouettes and a street aesthetic, and was developed as a brand for fashion malls with a stronger emphasis on product design and quality. As the next line for customers who have grown out of ANAP GiRL, it occupies an upper-tier category for young consumers positioned between the main brand and adult-oriented lines, rather than between the junior and main brands.

- Sub-brand
ANAP KIDS
Clothing

A kids’ line for parents and siblings to enjoy together

ANAP KIDS is a kids’ line derived to bring ANAP’s street-casual style to children. It is a

ANAP KIDS is a kids’ line derived to bring ANAP’s street-casual style to children. It is aimed primarily at boys and girls aged 3 to 7, with playful designs and colorful items that encourage children to enjoy fashion themselves. While ANAP GiRL serves the junior segment and ANAP itself caters to teens and young adults, ANAP KIDS serves the youngest segment of the brand family and also offers coordinated looks with ANAP, as well as matching styles for parents and children or siblings.

- Sub-brand
ANAP USA
Clothing

A derivative line focused on LA imports and black style

ANAP USA is a select-shop sub-brand derived from ANAP’s main brand. Based on black style,

ANAP USA is a select-shop sub-brand derived from ANAP’s main brand. Based on black style, it offered a range of products suited to any time of day, from casual to party wear. It handled imported products from LA and seasonal items, bringing an international aesthetic distinct from ANAP’s primarily original-product lineup. Official materials also show products developed in combination with Latina, with ANAP USA covering international casualwear and night-out styles, while Latina focused on feminine styles with a strong presence. It is now positioned as a former brand line.

- Sub-brand
Alluge
Clothing

An adult casual line for customers who have moved on from ANAP

Alluge is a women’s line derived from ANAP’s main brand for younger customers, expanding i

Alluge is a women’s line derived from ANAP’s main brand for younger customers, expanding its target audience to adult women who have moved on from ANAP and those who enjoy fashion both at work and in their private lives. Official materials presented an urban style centered on “Timeless & Playful,” offering adult-oriented casualwear and dress-up styles distinct from ANAP’s street casual, CHILLE’s feminine direction, and Latina’s glamorous direction. Today, rather than being listed as a major line, it is represented by past and in-stock products available through the official online shop.

- Sub-brand
CHILLE
Clothing

An e-commerce-focused line centered on mature feminine style

CHILLE is an e-commerce-focused line derived from ANAP’s main brand and developed for wome

CHILLE is an e-commerce-focused line derived from ANAP’s main brand and developed for women in their mid-20s who are highly attuned to trends and prefer feminine styles. Unlike ANAP’s street-casual style and anap mimpi’s surf and resort orientation, CHILLE focused on “adult cuteness,” combining feminine silhouettes with trend items. While Latina took a more striking, sexy direction and Alluge focused on mature urban casualwear, CHILLE was positioned as an accessible entry point to feminine casualwear for everyday use. Today, listings are centered more on past products and inventory items than on it as a main line.

- Sub-brand
Latina
Clothing

An e-commerce-focused line with a sexy, distinctive presence

Latina is an e-commerce-focused womenswear line derived from ANAP and developed for women

Latina is an e-commerce-focused womenswear line derived from ANAP and developed for women seeking a style that sets them apart. According to official materials, it centered on sexy, voluminous styles, combining original items with products sourced in LA to emphasize a feminine presence and decorative appeal. While coordinating with ANAP USA and its overseas-inspired products, it played an energetic, glamorous role distinct from CHILLE’s feminine cuteness and anap mimpi’s relaxed feel. Currently, mainly past products and outlet stock can be found in the official online shop.

- Sub-brand
Settimissimo
Clothing

An independent line for adults who have moved on from ANAP

Settimissimo is an independent line for adults, derived from ANAP’s casualwear for younger

Settimissimo is an independent line for adults, derived from ANAP’s casualwear for younger customers and primarily aimed at people from their early 30s to late 40s. It offered a mix of original items, centered on products imported directly from Italy, for customers who had moved on from ANAP. While Alluge focuses on everyday urban casualwear and AULI on practical mode for working women, Settimissimo serves to extend ANAP’s brand presence to older customers through imported products and items with a more fashion-forward feel. It is currently found mainly among past products and stock items.

- Sub-brand
anap mimpi
Clothing

An e-commerce-focused line centered on surf and resort styles

anap mimpi is an e-commerce-focused women's line derived from ANAP's casual brand group. A

anap mimpi is an e-commerce-focused women's line derived from ANAP's casual brand group. According to official materials, it proposes a relaxed wardrobe centered on West Coast Surf style, Boho style, and open, easygoing Resort style, distinct from ANAP's own street casualwear. While CHILLE focuses on feminine styles, Latina on glamorous styles, and Factor on American casual and vintage styles, anap mimpi has a clearly defined role focused on natural, casual styles evocative of the sea and resorts. A dedicated product range remains available through the official online shop.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about ANAP

Country of origin, founding year, categories and parent brands.

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