Tagline
Petite ≠ cute, petite = handsome
AULI is a Japanese women’s fashion brand launched by ANAP in 2014. Starting with basic casualwear for working women in their late 20s to 30s, it has offered quality workwear and weekend wear at accessible prices. It now focuses on petite women 155 cm and under, with the concept “petit handsome,” and offers clothing for shorter women that can be worn in their own style even on special occasions. As one of ANAP’s brand lines, it offers items such as jackets, pants, and dresses.
Concept
For trend-conscious women 155 cm and under with a handsome style. The brand offers clothing that can be worn with poise and in one’s own style, even on special occasions, without making the wearer appear shorter.