77circa

Share
X (opens in a new tab) Threads (opens in a new tab)

Link copied

Could not copy. Select and copy the link below.

Primary categories

Related categories

Overview

77circa is a Japanese fashion brand. Designer Naoki Moriyama launched it in 2014. The brand transforms vintage clothing through remaking and develops distinctive collections by mixing vintage clothing with existing items. Its concept is: “Born around 1977, we create forms, select and release them with people who empathize with us, reflecting each of our backgrounds and cultures.” The brand focuses on womenswear and also offers a menswear line.

Concept

Born around 1977, we create forms, select and release them with people who empathize with us, reflecting each of our backgrounds and cultures.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2020-2021
2020 Sub-brand
77circa MEN'S LINE
Clothing

A men's reconstruction line derived from the women's main line

77circa MEN'S LINE is a men's collection derived from 77circa, which had focused primarily

77circa MEN'S LINE is a men's collection derived from 77circa, which had focused primarily on womenswear, and launched in 2020AW. Like the main brand, it is based on reconstructing USED garments, while offering PLAIN SWEAT, SHIRTS, DENIM, SLACKS, FISHERMAN SWEATER, and other items in a men's-oriented lineup. It continues to be featured on the official page for 2026SS and, separate from project lines such as O by O, presents clothing on the men's side.

2021 Sub-brand
O by O
Clothing

An original project line linked to support for animals

77circa's ONE BY ONE (O by O) is a project line launched in 2021SS that, together with its

77circa's ONE BY ONE (O by O) is a project line launched in 2021SS that, together with its supporters, donates part of its sales to animal welfare organizations and shelters. Its role differs from that of the main line, which focuses on reconstructing used garments, and 77circa MEN'S LINE, which handles menswear design. Through goods such as original-print T-shirts, long-sleeved shirts, pouches, and stickers, it extends the brand's philosophy into social contribution. The official online store also shows offerings for 2026SS.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about 77circa

Country of origin, founding year, categories and parent brands.

Related keywords

Wearers and lines

Related links