Tagline
ONE BY ONE
O by O was launched in the Spring/Summer 2021 season by Japan’s 77circa, designed by Naoki Moriyama. The brand aims to donate a portion of its sales to animal welfare organizations, rescue facilities, and others, and to connect fashion with something better than what exists today. Based on the idea of “one by one,” it offers mainly T-shirts and sweatshirts featuring animal motifs.
Concept
ONE BY ONE: “each person,” “one at a time.” Since 2021SS, the initiative has been developed with the cooperation of those who support it, with the aim of donating a portion of sales to animal welfare organizations, rescue facilities, and others. It seeks to connect fashion with something better than what exists today, with each person contributing one step at a time.