Tagline
OUTLAND RESORT BRAND
Abelia Edoward Goucha is a Japanese fashion brand founded in 2021 by designer Seigo Matsui, who is from Hyogo Prefecture, and based in Osaka. Centered on womenswear and menswear, the brand also offers knitwear, outerwear, bags, and accessories. Its name derives from the flower Abelia edward goucher, and the contrast between its unassuming appearance and its forceful name reflects an approach that finds value in things that are often overlooked. With an outland resort concept that places its sense of time in the “outlands” rather than in concrete cities, the brand explores multifaceted forms of expression, including music production and graphic design.
Concept
Outland resort