A de Vivre is a women’s footwear brand launched in Japan in 2014 by J.B. Co., Ltd. It offers pumps, loafers, boots, sandals, sneakers, and other styles, proposing basic shoes that are easy to incorporate into everyday life. The brand name derives from “Art de Vivre,” French for “the art of living.” Its official concept is “art in everyday life,” and its collections center on shoes that can be worn in one’s own way, without pretension.
Concept
With “art in everyday life” as its concept, the brand proposes basic shoes that can be worn in one’s own way, without pretension, in everyday life.