Tagline
A timeless standard, continually evolving for the women of a beautiful country to wear with beauty and confidence.
INED is a women’s fashion brand established in Japan in August 1992 by FLANDRE Co., Ltd. Its target audience is office workers and career-minded women. Based on Japanese aesthetic sensibilities such as gentleness, attention to detail, and subtlety, it proposes an intelligent, refined style that allows women to express their individuality and femininity even in understated attire. A timeless standard, embodying beauty and confidence, for women of a beautiful country to wear, and continually evolving. The brand name means “unprecedented” or “unpublished” in French. Its defining features include carefully selected, high-quality materials, refined patterns, and high-quality sewing.
Concept
The concept is based on Japanese aesthetic sensibilities such as gentleness, attention to detail, and subtlety.