Alluge was a Japanese women's fashion brand developed by ANAP Co., Ltd. It primarily targeted women who liked ANAP but felt it was too youthful, as well as mature women who had moved on from ANAP, and offered everyday clothing suitable for both work and personal life. Official materials described it as “For women who love fashion without age limits and want to fully enjoy both work and personal life,” and presented an urban style centered on “Timeless＆Playful,” allowing freedom in styling. Its product range included tops, outerwear, dresses, bottoms, shoes, bags, and accessories.
Concept
For women who love fashion regardless of age and want to fully enjoy both work and personal life. An urban style for mature women who enjoy styling freely, centered on Timeless＆Playful. The brand presented items that invited the wearer to envision not only wearing them but also the scenes that followed.