08sircus is a fashion brand founded in Japan in 2009 by designer Kiminori Morishita. Based in Tokyo, it presented its first menswear collection in Paris for Spring/Summer 2010 and began offering womenswear from Fall/Winter 2012–13. Focusing primarily on menswear and womenswear ready-to-wear, the brand pursues the beauty inherent in minimal design and functional beauty grounded in the highest quality. Guided by the principle of considering “the essence of things and what is truly necessary,” it creates collections that reflect its commitment to materials and processes.
Concept
The brand pursues the beauty found in minimal design and the functional beauty inherent in the highest quality, while examining and acting on the essence of things and what is truly necessary from a pure perspective.