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ANVOCOEUR

ANVOCOEUR

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Country: Japan
Founded: 2009 2000s
Category: Bags Wallets
Related brands: Bags brands founded in the 2000s Bags brands from Japan

Overview

Tagline

Adding color and small moments of happiness to everyday life.

ANVOCOEUR is a Japanese bag brand developed by BE CREWS. It launched in 2009 and takes its name from a coined word combining the French words coeur (“heart”) and envoyer (“to deliver”). Centered on adding color and small moments of happiness to everyday life, the brand designs bags, wallets, and other items suited to everyday use.

Concept

ANVOCOEUR is a coined word combining the French words coeur, meaning “heart,” and envoyer, meaning “to deliver.” Its designs are created with wishes in mind each day.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2012

Year Brand Category Description

2012

Pragment

Sub-brand

Bags

A second line representing a different perspective from ANVOCOEUR

Presented as ANVOCOEUR’s second line, Pragment is a spin-off line launched in 2012, focuse

Presented as ANVOCOEUR’s second line, Pragment is a spin-off line launched in 2012, focused primarily on bags, and is described on product pages as “another side of ANVOCOEUR.” Its name is explained as a coined word combining “fragment” and “plug in.” While the main ANVOCOEUR line develops bags and wallets for everyday use around the themes of adding color to daily life and small moments of happiness, Pragment offers products from a different perspective, focusing mainly on items such as 3-way bags and leather accessories. Current listings also provide a separate Pragment brand page and product list alongside those for ANVOCOEUR itself.

2012 Sub-brand

Pragment

Bags

A second line representing a different perspective from ANVOCOEUR

Presented as ANVOCOEUR’s second line, Pragment is a spin-off line launched in 2012, focuse