szu
/
Fashion brands
/
Pragment

Pragment

X Threads

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Japan
Founded: 2012 2010s
Category: Bags Wallets
Related brands: Bags brands founded in the 2010s Bags brands from Japan

Overview

Tagline

Pragment the another side of ANVOCOEUR

Pragment, launched in 2012, is the second line of ANVOCOEUR, a Japanese brand focused on bags and also offering leather accessories. Its name is a coined word combining “fragment” and “plug in.” The brand centers on imagining various “fragments” found in everyday life and the world of imagination, then transforming them into bags. Its offerings include bags featuring an isosceles triangle motif.

Concept

Pragment designs bags inspired by various “fragments” found in our lives and in the world of imagination, transforming them into bags.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2009

Year Brand Category Description

2009

ANVOCOEUR

Parent brand

Bags

A second line representing a different perspective from ANVOCOEUR

Presented as ANVOCOEUR’s second line, Pragment is a spin-off line launched in 2012, focuse

Presented as ANVOCOEUR’s second line, Pragment is a spin-off line launched in 2012, focused primarily on bags, and is described on product pages as “another side of ANVOCOEUR.” Its name is explained as a coined word combining “fragment” and “plug in.” While the main ANVOCOEUR line develops bags and wallets for everyday use around the themes of adding color to daily life and small moments of happiness, Pragment offers products from a different perspective, focusing mainly on items such as 3-way bags and leather accessories. Current listings also provide a separate Pragment brand page and product list alongside those for ANVOCOEUR itself.

2009 Parent brand

ANVOCOEUR

Bags

A second line representing a different perspective from ANVOCOEUR

Presented as ANVOCOEUR’s second line, Pragment is a spin-off line launched in 2012, focuse