Tagline
TRADITION ＆ FUNCTION
INDISPENSABLE is a Japanese bag brand developed by Garrett Co., Ltd. Launched in 2012, it offers backpacks, shoulder bags, tote bags, messenger bags, and other styles, guided by “TRADITION & FUNCTION.” Its concept brings together “tradition passed down unchanged over the years” and “function developed day by day and continually evolving,” incorporating both into bags and drawing on the advantages of each opposite pole to create a new standard. The brand is sold at select shops and specialist bag stores in Japan, as well as in the United States, Canada, and Hong Kong.
Concept
Tradition passed down unchanged over the years. Function developed day by day over the years and continually evolving. The brand incorporates these two opposing phenomena into the “BAG” category, draws out the advantages found at both extremes, and creates and proposes something new.