HELOYSE is a bag-focused fashion brand developed from Tokyo, conceived by Rie Mine in SOHO, New York, in 2012. Centered on the Butterfly Bag, the brand presents bags, primarily totes and handbags, featuring volume, structured silhouettes, and combinations of different materials. At the heart of the brand is the concept of “bringing a wonderful future within reach.” It looks toward the future of people and society through not only bags but also products and distribution. The brand aims to grow alongside local communities by establishing design studios and manufacturing facilities in distributed regions, and to collaborate with NPOs and others that share its perspective.
Concept
Bringing a wonderful future within reach