ANAP GiRL is a teen fashion brand founded in 2012 by the Japanese apparel company ANAP for elementary and junior high school students aged 10–15. Based on a street-mix style, it offers tops, bottoms, dresses, bags, shoes, accessories, and other items, presenting on-trend pieces suited to school, lessons, and outings. Its official concept is “Creating girls’ everyday (fashionable) lives☆.” As ANAP’s kids’ and junior line for enjoying personal style, it continues to be sold through online shops and stores.
Concept
Creating girls’ everyday (fashionable) lives☆ The concept centers on trend items that appeal to girls who want to feel like sparkling, special heroines in a drama, whether they are studying, attending lessons, or going out.