Detail

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Overview

DETAIL is an interior and lifestyle goods brand founded in Japan in 1990. It began as an importer of lifestyle goods and now offers a wide range of categories, centered on in-house-designed interior products, including clocks, outdoor goods, accessories, kitchenware, stationery, and kids’ and hobby items. The brand handles products selected from around the world alongside original products, guided by the philosophy, “Bringing together products from around the world that can only be found here. That is the kind of brand we aim to be.” It also develops original brands such as HERE by DETAIL and ANAheim.

Concept

A brand that aims to bring together products from around the world that can only be found here.

Related brands

Parent brands and sub-brands, ordered by founding year.

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6 brands
Founded
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- Sub-brand
ANAheim
Lifestyle products

An accessible line focused on practical everyday goods

ANAheim is an original brand officially developed by DETAIL and continues to be developed

ANAheim is an original brand officially developed by DETAIL and continues to be developed under its own name within the DETAIL brand family. Centered on designs reminiscent of everyday goods from overseas, it offers a wide range of products closely connected to daily life, including kitchenware, storage items, reflectors, and key rings. As a derivative brand that, in contrast to DETAIL’s interior offerings, covers a more casual and practical everyday-goods category, it has a clear concept of balancing originality and functionality.

- Sub-brand
HERE by DETAIL
Lifestyle products

A lifestyle goods line extending into everyday use

An original brand belonging to DETAIL’s official brand family, it offers products centered

An original brand belonging to DETAIL’s official brand family, it offers products centered on everyday goods, including rugs, throw blankets, objects, and storage items. While DETAIL itself proposes a wide range of interior products from its own perspective, HERE by DETAIL focuses on items that are easy to incorporate into daily life regardless of gender or age. It is positioned as a line derived from DETAIL that presents the brand’s ideas and playfulness through the more accessible entry point of everyday household goods.

- Sub-brand
Lowis Industry
Lifestyle products

A line that revisits classic specifications through joint development

Lowis Industry is an independent brand included in DETAIL’s official “OUR BRAND” and was d

Lowis Industry is an independent brand included in DETAIL’s official “OUR BRAND” and was developed jointly with CANDY DESIGN & WORKS. It incorporates specifications and designs found in past industrial products and hardware, applying them to interior goods such as clocks, coin banks, and doormats. Unlike original products made solely by DETAIL, the brand reinterprets historical designs through joint production and can be regarded as a derivative line with a product range confirmed over the long term.

- Sub-brand
Upgrade
Lifestyle products

A themed line that brings aviation products into everyday life

Upgrade is an original brand officially developed by DETAIL, with a role in repurposing fu

Upgrade is an original brand officially developed by DETAIL, with a role in repurposing functional items used aboard aircraft for everyday life. Against the backdrop of a collaboration with a German manufacturer of in-flight supplies, it reimagines items such as in-flight blankets, slippers, trays, tableware, and storage products for everyday use. Unlike DETAIL’s general interior accessories, it is a themed line within the brand family specializing in functionality and design rooted in aviation and travel.

- Sub-brand
VOL.
Lifestyle products

A lifestyle line focused on portability and functionality

VOL. is treated as a “DETAIL original brand” in DETAIL’s official online store and is an i

VOL. is treated as a “DETAIL original brand” in DETAIL’s official online store and is an independent line offering functional products suited to contemporary lifestyles. Its main products include items designed with portability and adaptability to different use environments in mind, such as PC cases, pouches, and lightweight folding umbrellas. It serves the mobile and everyday carry segment, distinct from DETAIL’s interior products. It is a function-focused offshoot brand that proposes ways of living across the boundaries of fashion, accessories, and interior design.

- Sub-brand
karin
Lifestyle products

A line specializing in spatial offerings for incorporating plants.

karin is an original brand within DETAIL’s official brand family, offering products focuse

karin is an original brand within DETAIL’s official brand family, offering products focused on the relationship between plants and spaces under the theme “Decorating with plants is a good habit.” While DETAIL itself covers a range of interior categories, including furniture, lighting, objects, and storage, karin focuses on items for incorporating plants, such as plant pots, single-stem vases, and noren curtains. It is a sub-line specializing in green-related offerings for residential spaces.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

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