ADAM ET ROPÉ

Established in 1990 as a different business format originating from ROPÉ, it began as a store brand combining original items with apparel and miscellaneous goods selected from around the world. Rather than simply carrying on ROPÉ’s image of women, it extends the brand’s core into a different retail experience through an assortment and in-store experience spanning womenswear and menswear. It reinterprets refined classics through both in-house designs and selected items, and is positioned among ROPÉ’s offshoots as a line with a strong store-format identity.

A new in-line brand for women that debuted under ADAM ET ROPÉ in Spring/Summer 2025. While the parent brand offers original products and selected items across both menswear and womenswear, EMOELLE focuses on womenswear and, guided by “Mode of Lady,” proposes a wardrobe that can be worn across the boundaries between the office and private life. Based on high-quality tailoring and refined craftsmanship, it combines mode and femininity, offering jackets, dresses, all-in-ones, trousers, shoes, and accessories. Unlike WILD LIFE TAILOR, which centers on menswear, and SALON adam et ropé, which presents a lifestyle concept, it serves to expand ADAM ET ROPÉ’s womenswear in-line offering in a more mode-oriented direction.