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GOODENOUGH

Country
Japan
Founded
1990 1990s
Category
Clothing Bags Accessories Footwear

Primary categories

Related categories

Overview

GOODENOUGH, a Japanese streetwear brand, launched around 1990, originating from a proposal by Hiroshi Fujiwara and SKATE THING, with Fujiwara, SKATE THING, Toru Iwai, and Mizutsugu as its four founding members. It began with graphic T-shirts and also produced high-quality jackets, pants, and other items in small quantities. The brand is also known for keeping its designer’s identity undisclosed for many years, and it influenced Japan’s street scene, particularly in Ura-Harajuku. In 2004, the diffusion line “RESONATE GOODENOUGH” also emerged.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2004
2004 Sub-brand
RESONATE GOODENOUGH
Clothing

A simple, functional line for everyday wear

RESONATE GOODENOUGH was officially launched in the 2004 autumn/winter season as GOODENOUGH

RESONATE GOODENOUGH was officially launched in the 2004 autumn/winter season as GOODENOUGH’s second line. While carrying forward the main line’s graphics and street sensibility, it focused on more practical, everyday designs, offering jackets, pants, matching sets, and basic cut-and-sew items. The line’s product range sat between streetwear and high street, and its distinct price range, material choices, and design direction helped it appeal to a broader customer base.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothing brands from Japan founded in 1990

HYSTERICS Japan Founded in 1990 Clothing In common Clothing brands from Japan founded in 1990 NANGA HINOC RIPSTOP Japan Founded in 1990 Clothing In common Clothing brands from Japan founded in 1990 UNDERCOVER Japan Founded in 1990 Clothing In common Clothing brands from Japan founded in 1990

Brands from Japan founded in the 1990s

A BATHING APE Japan Founded in 1993 Clothing In common Brands from Japan founded in the 1990s ARKnets Japan Founded in 1996 Clothing In common Brands from Japan founded in the 1990s ASICS WALKING RUNWALK Japan Founded in 1994 Footwear In common Brands from Japan founded in the 1990s BEAMS BOY Japan Founded in 1998 Clothing In common Brands from Japan founded in the 1990s

Frequently asked questions about GOODENOUGH

Country of origin, founding year, categories and parent brands.