Supreme was founded in 1994 by James Jebbia on Lafayette Street in Manhattan, New York, United States. It is a streetwear brand with roots in skate culture. Its...
Streetwear
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share streetwear influences and interest in archival pieces.
Differences from GOODENOUGH
Supreme shows a stronger emphasis on Trends & youth culture.
GOODENOUGH shows a stronger emphasis on Polished & dressy.
Stüssy is an apparel brand founded in 1980 in Laguna Beach, California, USA, by Sean Stüssy, who made surfboards. The brand developed from items featuring his h...
Streetwear
Trends & youth culture
Shared traits
The brands share streetwear influences and interest in archival pieces.
Differences from GOODENOUGH
Stüssy shows a stronger emphasis on Trends & youth culture.
Stüssy shows a stronger emphasis on Outdoor & functional.
A BATHING APE (BAPE) is a Japanese streetwear brand founded by NIGO (長尾智明) in Harajuku, Tokyo, in 1993. Guided by its founding motto, “NOWHERE, NOW HERE,” i...
Streetwear
Decoration & playfulness
Trends & youth culture
Shared traits
The brands share streetwear influences and interest in archival pieces.
Differences from GOODENOUGH
A BATHING APE shows a stronger emphasis on Decoration & playfulness.
GOODENOUGH shows a stronger emphasis on Minimal & basics.
FRGMT is a design label and project launched by Hiroshi Fujiwara in Tokyo in 2003. Using its lightning bolt logo as an emblem, it works primarily in fashion-rel...
Streetwear
Minimal & basics
Trends & youth culture
Shared traits
The brands share connections to subcultures and menswear.
Differences from GOODENOUGH
FRGMT shows a stronger emphasis on Minimal & basics.
FRGMT shows a stronger emphasis on Sporty & sportswear.
Hood By Air was founded in New York in 2006 by designers Shayne Oliver and Raul Lopez. Centered on luxury streetwear, the brand offers women’s and men’s ready-t...
Streetwear
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share streetwear influences and connections to subcultures.
Differences from GOODENOUGH
Hood By Air shows a stronger emphasis on Avant-garde & designer.
UNDERCOVER is a Japanese fashion brand founded in Tokyo in 1990 by Jun Takahashi. Centered on menswear and womenswear, it brings the rebellious spirit of punk a...
Avant-garde & designer
Streetwear
Decoration & playfulness
Shared traits
The brands share streetwear influences and interest in archival pieces.
Differences from GOODENOUGH
UNDERCOVER shows a stronger emphasis on Avant-garde & designer.
UNDERCOVER shows a stronger emphasis on Sporty & sportswear.
PALACE SKATEBOARDS is a skateboarding brand founded in London, England, in 2009 by Lev Tanju and others. Starting with skate decks, it offers apparel and access...
Streetwear
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share streetwear influences and connections to subcultures.
Differences from GOODENOUGH
Palace Skateboards shows a stronger emphasis on Decoration & playfulness.
Palace Skateboards shows a stronger emphasis on Trends & youth culture.
fragment design is a design project/label launched by Hiroshi Fujiwara in Tokyo in 2003. Its symbol is the Thunder Mark (Double Lightning), featuring a lightnin...
Streetwear
Minimal & basics
Trends & youth culture
Shared traits
The brands share streetwear influences and connections to subcultures.
Differences from GOODENOUGH
fragment design shows a stronger emphasis on Minimal & basics.
GOODENOUGH shows a stronger emphasis on Decoration & playfulness.
Cactus Plant Flea Market (CPFM) is a US-based design and apparel brand established by Cynthia Lu in 2015. It offers clothing, shoes, and accessories, and is kno...
Streetwear
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share streetwear influences and connections to subcultures.
Differences from GOODENOUGH
Cactus Plant Flea Market shows a stronger emphasis on Sporty & sportswear.
Cactus Plant Flea Market shows a stronger emphasis on Decoration & playfulness.
Balenciaga is a luxury fashion house founded in 1917 in San Sebastián by Spanish couturier Cristóbal Balenciaga. In 1937, it opened a couture maison in Paris. I...
Trends & youth culture
Streetwear
Luxury & heritage
Shared traits
The brands share interest in archival pieces and menswear.
Differences from GOODENOUGH
Balenciaga shows a stronger emphasis on Avant-garde & designer.
Balenciaga shows a stronger emphasis on Luxury & heritage.
Gosha Rubchinskiy is a fashion brand launched in 2008 by Russian designer Gosha Rubchinskiy. Focused primarily on menswear, it offers streetwear centered on ele...
Streetwear
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share streetwear influences and connections to subcultures.
Differences from GOODENOUGH
Gosha Rubchinskiy shows a stronger emphasis on Sporty & sportswear.
GOODENOUGH shows a stronger emphasis on Decoration & playfulness.
Jean Paul Gaultier is a fashion house founded in Paris, France, in 1976 by designer Jean Paul Gaultier. Its main offerings include haute couture, ready-to-wear,...
Decoration & playfulness
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share interest in archival pieces and menswear.
Differences from GOODENOUGH
Jean Paul Gaultier shows a stronger emphasis on Avant-garde & designer.
Jean Paul Gaultier shows a stronger emphasis on Luxury & heritage.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.