Yohji Yamamoto is a Japan-origin fashion brand by designer Yohji Yamamoto. Its history began with the establishment of Kabushiki Kaisha Y’s in 1972, and the mai...
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share designer-led expression and concept-driven design.
Differences from UNDERCOVER
UNDERCOVER shows a stronger emphasis on Streetwear.
UNDERCOVER shows a stronger emphasis on Decoration & playfulness.
COMME des GARÇONS is a Japanese fashion brand launched by Rei Kawakubo in Tokyo in 1969. It was incorporated in 1973 as Comme des Garçons Co., Ltd., and its hea...
Avant-garde & designer
Luxury & heritage
Decoration & playfulness
Shared traits
The brands share designer-led expression and connections to subcultures.
Differences from UNDERCOVER
UNDERCOVER shows a stronger emphasis on Streetwear.
UNDERCOVER shows a stronger emphasis on Sporty & sportswear.
Vivienne Westwood is a fashion brand launched in 1971 by Vivienne Westwood and Malcolm McLaren, starting with the boutique “Let It Rock” at 430 Kings Road in Lo...
Avant-garde & designer
Decoration & playfulness
Luxury & heritage
Shared traits
The brands share designer-led expression and connections to subcultures.
Differences from UNDERCOVER
UNDERCOVER shows a stronger emphasis on Sporty & sportswear.
Vivienne Westwood shows a stronger emphasis on Luxury & heritage.
Rick Owens is a fashion brand launched in Los Angeles, USA, in 1994 by designer Rick Owens. It moved its base to Paris in 2003 and has presented its collections...
Avant-garde & designer
Luxury & heritage
Streetwear
Shared traits
The brands share designer-led expression and connections to subcultures.
Differences from UNDERCOVER
UNDERCOVER shows a stronger emphasis on Sporty & sportswear.
UNDERCOVER shows a stronger emphasis on Streetwear.
Maison Margiela is a French fashion house founded in Paris in 1988 by Martin Margiela and Jenny Meirens. Its offerings include women’s and men’s ready-to-wear,...
Avant-garde & designer
Luxury & heritage
Trends & youth culture
Shared traits
The brands share designer-led expression and connections to subcultures.
Differences from UNDERCOVER
Maison Margiela shows a stronger emphasis on Minimal & basics.
Maison Margiela shows a stronger emphasis on Polished & dressy.
Ann Demeulemeester is a fashion brand of the same name, launched in 1985 by Belgian designer Ann Verhelst. As a member of the Antwerp Six, she has contributed t...
Avant-garde & designer
Luxury & heritage
Minimal & basics
Shared traits
The brands share designer-led expression and concept-driven design.
Differences from UNDERCOVER
UNDERCOVER shows a stronger emphasis on Streetwear.
UNDERCOVER shows a stronger emphasis on Decoration & playfulness.
Balenciaga is a luxury fashion house founded in 1917 in San Sebastián by Spanish couturier Cristóbal Balenciaga. In 1937, it opened a couture maison in Paris. I...
Trends & youth culture
Streetwear
Luxury & heritage
Shared traits
The brands share designer-led expression and concept-driven design.
Differences from UNDERCOVER
Balenciaga shows a stronger emphasis on Luxury & heritage.
Balenciaga shows a stronger emphasis on Trends & youth culture.
Jean Paul Gaultier is a fashion house founded in Paris, France, in 1976 by designer Jean Paul Gaultier. Its main offerings include haute couture, ready-to-wear,...
Decoration & playfulness
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share designer-led expression and concept-driven design.
Differences from UNDERCOVER
UNDERCOVER shows a stronger emphasis on Sporty & sportswear.
Jean Paul Gaultier shows a stronger emphasis on Luxury & heritage.
Carol Christian Poell is an Italian fashion brand founded in Milan in 1995 by designer Carol Christian Poell, who was born in Linz, Austria, in 1966. Beginning...
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share designer-led expression and connections to subcultures.
Differences from UNDERCOVER
UNDERCOVER shows a stronger emphasis on Streetwear.
UNDERCOVER shows a stronger emphasis on Decoration & playfulness.
BERNHARD WILLHELM is a fashion brand founded in 1999 by designer Bernhard Willhelm, from Ulm, Germany, and his business partner Jutta Kraus. It presented womens...
Decoration & playfulness
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share designer-led expression and concept-driven design.
Differences from UNDERCOVER
UNDERCOVER shows a stronger emphasis on Streetwear.
UNDERCOVER shows a stronger emphasis on Trends & youth culture.
Alexander McQueen is a British luxury house founded in London in 1992 by Lee Alexander McQueen. Its collections focus on haute couture, ready-to-wear, leather a...
Luxury & heritage
Avant-garde & designer
Decoration & playfulness
Shared traits
The brands share designer-led expression and concept-driven design.
Differences from UNDERCOVER
UNDERCOVER shows a stronger emphasis on Streetwear.
UNDERCOVER shows a stronger emphasis on Sporty & sportswear.
Hood By Air was founded in New York in 2006 by designers Shayne Oliver and Raul Lopez. Centered on luxury streetwear, the brand offers women’s and men’s ready-t...
Streetwear
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share designer-led expression and connections to subcultures.
Differences from UNDERCOVER
UNDERCOVER shows a stronger emphasis on Sporty & sportswear.
UNDERCOVER shows a stronger emphasis on Decoration & playfulness.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.