Bernhard Willhelm

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Overview

BERNHARD WILLHELM is a fashion brand founded in 1999 by designer Bernhard Willhelm, from Ulm, Germany, and his business partner Jutta Kraus. It presented womenswear in Paris in 1999 and menswear in 2000, and moved its atelier from Antwerp to Paris in 2002. In addition to apparel, the brand also holds exhibitions and collaborates with other brands. It received the Moët & Chandon Fashion Award in 2001 and the ANDAM award in 2005.

Bernhard Willhelm characteristics

Bernhard Willhelm: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Bernhard Willhelm

Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Bernhard Willhelm relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Collaboration partners

Dates and partner brands

All collaborations
2024.09.28

grounds

Their fourth collaboration for 2024 AW “Romanesque.” Three styles, including the BULKY sock trainer, were released on September 28.

2024.02.24

grounds

Beginning February 24, 2024, the third collaboration was released in stages as part of the “marfa lights” collection.

2023.09.05

grounds

The brands collaborated for the second time for the 2023 FW collection, presenting jewelry with punk-inspired details such as Mohawk-inspired designs.

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grounds

Announced in 2022, it is based on the “JEWELRY” sole and comes in 3 styles and 8 colors. It features distinctive designs such as gym socks and shark fins.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Bernhard Willhelm

Country of origin, founding year, categories and parent brands.

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