Tagline
The Art of Cashmere
Allude is a luxury knitwear brand centered on cashmere, founded in Munich, Germany, in 1993 by Andrea Karg. The brand focuses primarily on womenswear and also offers menswear and a home collection, emphasizing pure cashmere materials and strict manufacturing oversight. It presents “The Art of Cashmere” as its guiding principle and places quality standards and the responsible use of resources at the heart of its corporate philosophy. In 2015, it launched Cashmere Clinic, which repairs and renews garments, and has undertaken sustainability initiatives such as extending product life.
Concept
Emphasizing strict manufacturing oversight and the responsible use of resources, with high-quality cashmere as its foundation