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HUGO

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Country
Germany
Founded
1993 1990s
Category
Clothing Bags Accessories Footwear Eyewear Watches Fragrance Wallets
Related brands
Clothing brands founded in the 1990s Clothing brands from Germany

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Overview

Tagline

HUGO Your Way
HUGO is a brand line launched by HUGO BOSS in Metzingen, Germany, in 1993. One of HUGO BOSS’s two brands, it offers menswear and womenswear centered on modern tailoring and casualwear. Focused on self-expression and authentic dressing for younger generations, it also offers fragrances, watches, eyewear, and kidswear under license under the brand motto “HUGO Your Way.”

Concept

provides a platform for self-expression and an authentic way of dressing

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1924
1924 Parent brand
Hugo Boss Br
Clothing

A core brand for younger consumers, centered on self-expression.

Launched in 1993, HUGO was developed as a brand for younger consumers in the BOSS portfoli

Launched in 1993, HUGO was developed as a brand for younger consumers in the BOSS portfolio, combining modern tailoring and casualwear around the idea of self-expression. HUGO BLUE was added in 2024, and the brand now has two lines: HUGO RED as the main line, focused on urban wear and tailoring, and HUGO BLUE as a spin-off line focused on denim and streetwear.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromGermanyfounded in1993

Allude Germany Founded in 1993 Clothing In common Clothingbrands fromGermanyfounded in1993

Brands from Germany founded in 1993

Graf von Faber-Castell Germany Founded in 1993 Accessories In common Brands from Germany founded in 1993

Frequently asked questions about HUGO

Country of origin, founding year, categories and parent brands.

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Features and values

Tailoring

Wearers and lines

Menswear Womenswear

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Brands from Germany Brands founded in 1993 Brands founded in the 1990s Brands from Germany founded in 1993 Brands from Germany founded in the 1990s Clothing brands Clothing brands from Germany Clothing brands founded in the 1990s