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Hood By Air

Hood By Air

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Country: United States
Founded: 2006 2000s
Category: Clothing Accessories Footwear Eyewear
Related brands: Clothing brands founded in the 2000s Clothing brands from United States

Hood By Air characteristics

Main traits of Hood By Air

Streetwear: Elements of streetwear, skateboarding and hip-hop.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Trends & youth culture: Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Hood By Air relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Overview

Tagline

UNIFORMS FOR DISRUPTION.

Hood By Air was founded in New York in 2006 by designers Shayne Oliver and Raul Lopez. Centered on luxury streetwear, the brand offers women’s and men’s ready-to-wear and graphic T-shirts, and is characterized by cultural collaborations presented through shows and performances. Its achievements include the 2014 LVMH Special Jury Prize and the 2015 CFDA Swarovski Award. Its official statement is “UNIFORMS FOR DISRUPTION. Not streetwear. Not luxury. Always forward. Never quiet.”

Concept

Not streetwear. Not luxury. Always forward. Never quiet.

Collaboration partners

Dates and partner brands

All collaborations

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DIESEL

Announced in March 2018, the first DIESEL RED TAG installment was created by Hood By Air. An avant-garde capsule of around 10 pieces, centered on denim, was unveiled in Paris.