DIESEL

Diesel Kid is a sub-line whose origins lie in Dieselito, a children's clothing line launched by Renzo Rosso, and which was organized and developed as Diesel Kid in 1999. It adapts the parent brand's design language for infants through juniors through sizing and specifications, and plays a role in expanding the brand's points of contact in the family market through dedicated distribution and production systems. Its commercialization has been advanced through organizations such as Brave Kid.

Diesel StyleLab was established in 1998 as a premium-leaning derivative line of Diesel, offering design-oriented ready-to-wear that emphasized materials, tailoring, and details compared with the main line, which centered on denim. It was responsible for presenting premium offerings through global flagship stores and contemporary channels, and the line later ended as part of a brand restructuring. Within the brand, it played a role in exploring the high-end segment.

Diesel fragrances began with an early release in 1996, created in collaboration with Marbert. From the mid-2000s onward, the line has developed series such as Fuel For Life, Only The Brave, and Loverdose under licenses with L'Oréal and others. Through broad distribution via cosmetics and beauty channels, it has played a role in establishing and expanding brand touchpoints beyond apparel.

Diesel Black Gold is Diesel’s luxury-oriented premium ready-to-wear line, launched in 2008. Through collections that included runway presentations in New York, it offered designs centered on denim expertise while incorporating tailoring and high-quality materials, and has served the premium segment as the brand’s higher-end line.

Diesel Living is a lifestyle sub-line that extends the brand expression developed in fashion into living spaces. It has collaborated with multiple Italian manufacturing partners, including Moroso (furniture), Foscarini (lighting), and Scavolini (kitchens), to produce sofas, lighting, kitchens, home textiles, and other products. It is positioned as translating Diesel’s design vocabulary into lifestyle offerings in categories distinct from apparel.

Diesel Eyewear is a range of eyewear offered under the Diesel name, with design, manufacturing, and distribution entrusted to specialist licensees, through which it has been supplied worldwide. A notable licensee was Italy’s Marcolin, with supply taking place under an agreement between the two companies. That agreement ended on June 30, 2021, upon the expiration of its 10-year term. The range plays a role in complementing the parent brand’s expression in the accessories category.

Diesel Watches is a licensed line covering accessories such as watches and jewelry, with global design, production, and distribution handled through licensees such as Fossil Group. Through the licensing model, it extends Diesel’s brand assets into the watch category and increases brand touchpoints independently of apparel, positioning it to contribute to greater awareness in the accessories sector.